Branding and Marketing Manager
Working as the branding and marketing manager for the main portion of my job at the start-up company CleanSpace, my role was to create the brand for the company. This company stood as a design, project delivery, fabrication, construction, and commissioning company in the BioPharma industry.
This company was created from the combination of different companies which is why the branding is similar to PA+, Allied Construction, and isoClean. We wanted to use a navy blue and white for the main colors with grey, turquoise, and other supporting blue from other companies that were investing in CleanSpace. The service colors represent different companies that combined to create CleanSpace. The colors play an important role in distinguishing the services.
The graphic seen here shows the CleanSpace orbit which was created to give clients a better understanding of the companies goal to provide a one stop shop for all cleanspace needs for the client.
I created the entire brand for the company including logos, colors, and graphics. In addition I created the website design, an in-depth style guide showing the entire brand and branding materials, presentations, templates, letterheads, printables, business cards, stickers, conference designs, and clothing for the team.
I also stood as the marketing manager and created all content for social media and oversaw the marketing plans and. posting schedule.
Employee Brand Card
We went through multiple phases of the branding for CleanSpace including using different colors for the company. Below you can see the initial brand using green, blue, white, black, and grey.