Branding and Marketing Manager
Process Architecture Plus
Working as the branding and marketing manager for the main portion of my job at the start-up company Process Architecture Plus, my role was to create the brand for the company. This company stood as a process architecture consulting and design firm for manufacturing facilities.
The colors were initially selected. We chose a bright green and a navy blue as the primary with white and grey supporting. We wanted to stand out in the market place of BioPharma facilities (navy) but we also wanted to fit into the Medical Marijuana facilities. (green)
The logo is the shorten company name - PA+. The company name allows the viewers to understand the company's services immediately.
I created the entire brand for the logos, as well as the letterheads, lanyards, lanyard tags (seen here). In addition I created the website design, an in-depth style guide showing the entire brand and branding materials, presentations, templates, printables, business cards, stickers, and clothing for the team.
I also stood as the marketing manager and created all content for social media and oversaw the marketing plans and. posting schedule.